Why Meta is paying for controversial content – and what that means for the posts you see

Tue, 1 Sep 2026 10:16:30 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/why-meta-is-paying-for-controversial-content-and-what-that-means-for-the-posts-you-see-289603>

"In recent days, media reports have revealed several instances where Facebook
has paid for content that could be deemed controversial.

ABC News Verify found Facebook had monetised Australian accounts described as
having white nationalist, neo-Nazi or anti-vaccine links. According to the
report, some of the content they posted even appeared to conflict with Meta’s
own monetisation policies.

Meta did not answer questions about the individual pages, and their earnings
are not public. However, it did state if creators breach their policies their
earnings will be disabled, and they may be removed entirely for repeated
breaches.

Payment is different from simply allowing contentious speech to remain online.
It creates a commercial relationship between platforms and the people who post
content on them, and gives creators a reason to produce more of what performs.

“Meme factories” in countries like Indonesia, India and China exploit this,
posting content on pages such as pro-One Nation groups without really knowing
who Pauline Hanson is.

So how does it work, and what does it mean for the content you see?"

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

Comment via email

Home E-Mail Sponsors Index Search About Us