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https://theconversation.com/71-to-9-million-how-a-mocked-chinese-animation-became-an-unlikely-box-office-hit-290343>
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Niu Lai (牛来) (2026), meaning “Here Comes the Cow/Bull”, is an 86-minute,
crudely animated feature made by a self-taught mother-son duo from China.
Since its August 5 release, the film has gone from being near-invisible to a
viral sensation in China and beyond.
Much of the early attention mocked the micro-budget production for its “pure
handmade” animation, stiff movements, strange voice acting and bizarre plot.
Yet
Niu Lai has now made more than 45 million Chinese yuan (about A$9.3
million) at the Chinese box office. How does a film that’s so “bad” become such
a hit?"
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
