‘Phantom decoys’ manipulate human shoppers – but bees may be immune to their charms

Mon, 13 Nov 2023 03:51:45 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/phantom-decoys-manipulate-human-shoppers-but-bees-may-be-immune-to-their-charms-213769>

"Have you ever waited in a long queue only to find the ice cream flavour you
wanted is gone? What did you choose instead?

In the field of behavioural economics, researchers have shown that people make
very predictable second choices if the item they want is sold out. So much so,
that it is possible to use unavailable items to nudge people into buying
certain products.

These unavailable items are referred to as phantom decoys, because even though
they are not available, they still influence peoples’ choices.

So much for humans. What about bees? In new research published in Insectes
Sociaux
, we tested whether honeybees could be influenced by the phantom decoy
effect – with surprising results."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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