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https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980>
"It is difficult to spend any time on the internet these days without being
inundated with advertisements.
In Australia alone this year, online advertising has increased 9.3% and is now
worth more than A$3.7 billion. That is a lot more pop-ups and promotions in our
daily lives – and as data scientists and marketing specialists chase more
short-term sales targets, there’s bound to be more.
Not all advertising is bad – especially if it saves you money and targets your
interests. But you may have noticed as you’ve scrolled through social media or
read the news online recently that the ads you see are often impersonal and
irrelevant to your interests. They are also sometimes dangerous, promoting
harmful and illegal medical products.
All of this goes against the common assumption that technological advancements
combined with increased personal data collection would lead to a better online
experience for people. Instead, it seems as though online advertising is making
peoples’ experience on the internet worse. So, why is this happening? And is
there anything that can be done about it?"
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
