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https://www.abc.net.au/news/2025-07-16/soaring-matcha-demand-triggers-global-shortages-record-prices/105519474>
'At a suburban cafe in Sydney's south, a perhaps unexpected drink is outselling
coffee.
"When we first opened, people were asking, 'Oh, what's matcha? How does it
taste?'" says Elvan Fan, the owner of Moon & Back Cafe, which serves both
beverages.
"But now, people are just obsessed with it."
With its rich aroma, mellow umami and vivid green colour, matcha has become a
staple in lattes and confections in Australia and around the world.
The Japanese green tea powder is made from young tencha leaves of the
Camellia
sinensis plant.
It contains caffeine and the amino acid L-theanine, which some researchers say
promotes calm alertness without the crash of coffee.
When Ms Fan first opened her cafe five years ago, she sold around 6,000 matcha
drinks annually.
Now, she sells more than 20,000 a year — accounting for over half her total
drink sales.
"Now people may have other choices. They can come to a coffee shop and grab a
matcha as an alternative drink," she says.
"Some of the customers, once they tried the matcha, they're happy to stay with
the matcha."'
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
