<
https://thedriven.io/2025/09/09/vw-bmw-mercedes-showcase-new-evs-to-stem-downturn-as-ngos-warn-of-greenwashing/>
"German carmakers VW, BMW, and Mercedes presented new electric models at this
week’s IAA mobility show in Munich, in what analysts say could be a crucial
move to halt their decline on global markets. Environmental organisations
accused the companies of “greenwashing” for still relying on combustion engine
sales and lobbying against strict EU emission rules.
Against the backdrop of falling profits and shrinking global market share,
German carmakers VW, BMW, and Mercedes unveiled a new generation of electric
vehicles at this year’s IAA mobility show in Munich.
After disappointing sales of earlier models and investments worth billions of
euros, the new vehicles promise longer ranges and faster charging times,
alongside other innovations. Industry experts warn the models – including BMW’s
“Neue Klasse” – may represent the carmakers’ last chance to turn the tide.
The combined market share of the three groups in the most important markets –
Europe, the US and China – has fallen below 20 percent for the first time in
decades, according to calculations by business daily
Handelsblatt.
Of the approximately 1.2 million jobs in Germany’s leading industry, 150,000 to
220,000 are at risk by 2030 due to tariffs, spiralling costs, and geopolitical
tensions, consultancy Oliver Wyman warns in a report seen by the paper.
McKinsey gave a similarly bleak outlook. “The transition to electric mobility
and software-based vehicles, unfavourable location conditions, new competitors
and trade conditions could put up to a third of the industry’s value added –
440 billion euros – at risk by 2035,” the consultancy wrote in a recent report
quoted by
Handelsblatt."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
