AI is using your data to set personalised prices online. It could seriously backfire

Tue, 21 Oct 2025 19:09:54 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/ai-is-using-your-data-to-set-personalised-prices-online-it-could-seriously-backfire-266995>

"You check prices online for a flight to Melbourne today. It’s $300. You leave
your browser open. Two hours later, it’s $320. Half a day later, $280. Welcome
to the world of algorithmic pricing, where technology tries to figure out what
price you’re willing to pay.

Artificial intelligence (AI) is quietly remaking how companies set prices. Not
only do prices shift with demand (dynamic pricing), but firms are increasingly
tailoring prices to individual customers (personalised pricing).

This change isn’t just technical – it raises big questions about fairness,
transparency and regulation."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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