Are video game developers using AI? Players want to know, but the rules are patchy

Thu, 12 Feb 2026 19:32:42 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/are-video-game-developers-using-ai-players-want-to-know-but-the-rules-are-patchy-274850>

"As with all creative industries, generative artificial intelligence (AI) has
been infiltrating video games.

Non-generative AI has been in the industry long before things like ChatGPT
became household names. Video games would contain AI-driven gameplay systems
such as matchmaking, non-player character (NPC) behaviour, or iconic fictional
AI characters such as SHODAN and GLaDOS.

Now, generative AI is being used to produce game assets and speed up
development. This is threatening creative jobs and fuelling worries about
low-effort releases or “slop”.

If you buy a video game today, you may have no reliable way of knowing whether
generative AI was used in any part of its development – from the art and voice
work to the code and marketing.

Should developers disclose it? Since 2023, AI disclosure in video games has
gone from non-existent to patchy. It’s arguably more to do with copyright
concerns than being transparent with players."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

Comment via email

Home E-Mail Sponsors Index Search About Us