<
https://theconversation.com/does-free-shipping-really-exist-an-expert-shares-the-marketing-tricks-you-need-to-know-276397>
"You’re scrolling through an online retailer, like Amazon, Shein or eBay, and
spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10
shipping fee suddenly appears. Frustrated, you close the tab.
But what if that same shirt was priced at $50 with “free” shipping? The
likelihood that you would have bought it without a second thought is much
higher.
COVID changed the way we shop and accelerated our reliance on e-commerce. But
as online sales have grown, so has the expectation of free delivery.
The reality, however, is that shipping physical goods is never actually free.
Retailers use subtle marketing strategies and psychological hacks to mask these
costs. As a result, consumers are often the ones footing the bill."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
