How unhealthy ultra‑processed foods are designed and marketed to make us crave them

Sun, 3 May 2026 19:21:25 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/how-unhealthy-ultra-processed-foods-are-designed-and-marketed-to-make-us-crave-them-281217>

"Consumption of ultra-processed foods – including soft drinks, snacks and ready
meals – is growing worldwide, despite evidence they are unhealthy.

Ultra-processed foods (UPFs) make up about 70% of packaged food products on
supermarket shelves, and even more in convenience stores.

In our new research, we explore how companies that produce these foods play on
human nature to make such products seem the easiest, most rewarding and
compelling option.

We show that UPFs are designed to make us crave them and eat more. They are
marketed to all groups, particularly children, in a way that makes them seem
the most delicious and convenient option, giving the best value-for-money,
despite many health harms.

Our attraction to UPFs is no coincidence. UPF companies combine a range of
tactics to drive up consumption. Many of these tactics exploit the ways we
think, feel and behave."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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