Sikh action figures aim to make children proud

Wed, 25 Sep 2024 19:13:35 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
https://www.bbc.com/news/articles/cqxjpqd992go

'The co-founder of a business which makes Sikh action figures said he wanted to
produce toys that made Sikh children proud of their appearance.

An idea that two friends had in a living room has now snowballed into an
international business, Khalsa Toys Store, which created its first action
figures in 2021.

Co-founder Sukh Singh, from Coventry, said the business was receiving lots of
orders from Canada, America, India and Australia.

"We've got a global reach now," Mr Singh said.

Explaining the genesis of the business, he said: "I was with my business
partner at his house. He’s got two young boys who were playing with their toys
and they turned around to us and said 'why aren’t there any toys that look like
us?'

"That was a lightbulb moment when we thought 'yeah actually, why don’t we have
toys that represent our image, our characteristics?' Because we have a very
distinct appearance."'

Via Susan ****

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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